Marketing Guides for your local business

Read Nurch help guides, with tools, tips and best practices to rank higher, drive customer engagement and convert experiences to revenue.

Search Engine Optimization

Google helpful content update is now rolling out

The update can take up to a couple of weeks to roll out, so keep an eye on your Google visibility over the next week or so.

Reputation Management

Top 10 Sites to Get More Customer Reviews On

Get more reviews on the top 10 directories with these important tips.

Reputation Management

How to Respond to Negative Reviews

Believe it or not, the same premise applies to negative review response as it does to positive reviews. How you respond to a negative review impacts not only the reviewer, but all the sets of eyes that come afterward. Seeing a business handle a particularly challenging review online suggests that management is proud of their business, and willing to go the extra mile to maintain their reputation!

Local Search

Understanding Your Listing Score

Business listings are essential to succeed in today's online marketplace with 73% of people losing trust in a brand when their listings are incorrect. This causes customers to blame the business when their information is wrong, damaging their reputation.

Ad Buying

The Basics of Online Advertising

How does online advertising help a local business grow?Digital advertising increases awareness—it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online.

Local Listings

6 Reasons for Accurate Local Listings

The point of having an online presence is to entice customers into your store, your leasing office or your showroom so you can convert them to paying customers rather than just browsers online.

Search Rank

Get Listed on the Local Search "Big Four"

With 85% of consumers browsing online to find your business, it’s more important than ever to be showing present and accurate NAP (name, address, phone number) data in the internet’s hottest spots.