Understanding Your Listing Score

Business listings are essential to succeed in today's online marketplace with 73% of people losing trust in a brand when their listings are incorrect. This causes customers to blame the business when their information is wrong, damaging their reputation.

That's why it's important for businesses to understand how they currently rate when it comes to their business listings, and the Nurch Free Scan is great at surfacing these insights.

How is the listings grade calculated?

We calculate your Listing Score and then compare it to other businesses in your business category.

Example: The business above has received a Listing Score of 635. The business is classified as a restaurant, thus comparing it to similarly classified businesses. Nurch considers anything within the top 20% of businesses to be an A, this section is graded as such.

You can view both the industry average and the 95th percentile's score in Reputation Management that is created alongside your Free Scan.

Listing Section Breakdown

Listing Presence


This is where we calculate how many available listing sites there are for that particular business category, and how many of those sites display your business information. We also highlight the four primary listing sites for any business: Google, Facebook, Instagram, and Twitter.

Listing Accuracy


Here is where we calculate the accuracy of those found listings from the previous section. This is based on the business details entered when creating the Free Scan. We also compare your accuracy against the industry average to show you how well you're doing against your competition. Finally, we provide a summary of how many times your information was found to be incorrect, broken out by: Incorrect phone number, missing phone number, and missing website link.

Listing Details


This section allows you to give your a detailed breakdown of each listing site you could be found on along with what information is accurate, missing, or incorrect. You also have the option of clicking View Listing to see the actually listing itself. This can be a great way to help your clients visualize just how much work is involved in keeping their business information updated.

Data Provider Accuracy


There are three major data providers that distribute your business information to hundreds of online sources: Data Axle, Neustar/Localeze, and Foursquare. The sources that gather information from these data providers include review sites, directories, social sites, search engines, GPS services and more. It's crucial that your business is found on these data providers and that your business details are accurate, or else they may send incorrect information to thousands of potential customers.

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